FuriaHub
About the role
Lifecycle Marketing Manager
Company: Consensys
Salary: $115k - $162k
What You’ll Do
-Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)
-Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
-Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
-Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences.
About You
-4-8 years of experience in lifecycle marketing
-Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
-Excellent project management skills to manage multiple experiments at different points in their development
-Practical experience executing in CEP systems such as Braze
-Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
-Self starter who is data-driven, results-oriented and customer-obsessed
-Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
-You thrive in a fast paced environment
Web3 experience will be a bonus
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