FuriaHubFTC order unwinds Zillow’s $100 million deal that took Redfin out of rental listings
A stipulated order with Arizona, Connecticut, New York, Virginia, and Washington requires Redfin to restart internet listing-service rental ads within six months. The Commission voted 2–0.
On August 24 the FTC announced a stipulated order with Arizona, Connecticut, New York, Virginia, and Washington resolving antitrust concerns about a 2025 agreement in which Zillow paid Redfin $100 million to exit internet listing-service rental ads, syndicate only Zillow ads, and stay out for up to nine years. The Commission voted 2–0. The case is in the Eastern District of Virginia.
What we know
- The 2025 deal paid Redfin $100 million to leave ILS rental advertising, carry only Zillow ads, and stay out for as long as nine years.
- The 10-year order requires Redfin to restart ILS rental ads within six months and to hire a general manager plus sales and support staff.
- Zillow must waive noncompetes.
- The Commission approved the order 2–0; the filing is in EDVA.
Takeaways
- Regulators treated the 2025 payment as a paid exit from rental listings, not a routine syndication deal.
- Redfin is being ordered back into the market on a six-month clock.
- The order runs for a decade and strips the noncompetes that locked the exit in.
Source: FTC
